What does a starbucks latte, HMV and networking have in common?
By Matthew Moody | Property Resources
Experiences are an interesting concept and I’ve partaken in three recently that all differed enormously.
I’m sitting sipping a grande Cinnamon Dolce Latte (indulgent I know but its my treat for the day) at the home of phenomenal experiences Starbucks.
Everything about the Starbucks ethos, promise, atmosphere, staff and products wants me to come back again and again. If I need a coffee when I’m in a new town, Starbucks will always be my first choice because they have mastered the experience of drinking a cup of coffee whilst relaxing on a comfortable sofa or working on your laptop at a table. I’m not actually sipping coffee; I’m taking part in a lifestyle experience which appeals to where I am right now in my life and no matter where I go its always the same.
Contrast this to my experience of a long-established British record superstore; HMV and you couldn’t get two experiences more far apart.